Behind the Pattern
⁕
Behind the Pattern ⁕
Cat Schmitz
How a visual artist brought depth
and clarity to her whimsical brand
A visual artist known for bold, pattern-driven work was ready to turn her creative practice into a cohesive brand. While her designs had found traction, her brand lacked clarity. She knew her work had a distinct point of view, but the brand didn’t fully express it yet. She wasn’t quite sure where to start. The whimsy in her work was intentional—but without the right framing, it was being misunderstood.
The Situation
The Opportunity
This project wasn’t about reinventing the brand; it was about revealing what was already there. From our first conversations, it was clear that beneath the whimsy was a deeper creative vision waiting to be claimed. As a woman small business owner, she had a unique story that deserved confident expression—a way to show that her work was both playful and purposeful.
“It really was the project of a lifetime.”
-Cat Schmitz
The Change
The outcome wasn’t just a new brand identity—it was a reflection that made her feel fully seen. For the first time, the language and visual direction captured the emotional depth behind her playful designs. The work landed perfectly, with zero revisions—a rare sign of true alignment.
The Result
The new brand framework helped her speak to more than just aesthetics—it framed her work as comfort objects for grownups, offering emotional connection and a safe space. She began presenting her products not just as art or design but as sources of comfort and support. This clarity energized her creative process and business approach, paving the way for future growth.