Audience Insight Development
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Audience Insight Development ⁕
Driving Connection
How a Mobility Service Client Revitalized
Audience Connection Through Storytelling
The Opportunity
Beyond creating profiles, the goal was to help the client truly understand their audience and shift how they engaged with them—moving towards stories that felt personal and authentic.
The Situation
A mobility service client wanted to develop deeper audience profiles to inspire and invigorate their content. They needed storytelling that was insight-informed and audience-driven to connect more meaningfully, especially with younger demographics.
The Change
The client’s engagement approach changed significantly, particularly in how they connected with younger audiences. Storytelling became a tool not just for communication, but for connection.
This strategic shift put the agency on a path to win an important RFP and deepened trust, positioning the agency as a valued partner moving forward.
The Result
Why It Worked
Our approach centered on storytelling that felt personal and relatable—bridging data with genuine human insight to make messages resonate.